Fashion, like most businesses should operate with a conscience. Recently I read an article in Departures Magazine on Donna Karan's commitment to Haiti's redevelopment through her charitable organization Urban Zen. She is committing her time and resources to Haiti in an effort to help Haitian artisans create businesses and products with marketing opportunities that will be distributed throughout the US and Europe. It led me to explore what other fashion companies with similar business models have surfaced recently to aid struggling nations?
Edun fashions is one that I am most excited about. It was launched in 2005 by Ali Hewson and Bono with the hope of encouraging the development of trade in Africa. This beautiful collection of clothing is designed for profit and aims to have 40% of its production in Africa by 2013. LVMH in 2009 bought 49% of it's shares and with a winning team of supporters, beautiful designs and the spirit and energy of the African people, the growth of this company is imminent. Designer Sharon Wauchob of LVMH created an inspiring Spring 2012 collection of diamond bloc printed silks, feather weight dresses over cropped pants, and jewelry made from materials traditionally associated with African designs - beading, shells and feathers, it made it to my list of must haves for Spring/Summer. I could live in these clothes - smart, stylish, savvy, well-traveled women will! This season, they have clearly defined their customer.
Then there is Pikolinos' Maasai Project - a handbags and shoes collaboration with the Maasai tribe that gives women primarily, an opportunity to earn a fair wage. The shoes and bags are cut in Spain and sent to the Maasai women for their masterfully patterned embroidery and then returned to Spain for finishing, sales and distribution. Over 1000 Maasai women have benefitted from the program since 2010. In addition, ADCAM,(Association for Development, Alternative Commerce and Micro-Credits) who acted as the connection between Pikolinos and The Maasai Project, aims to develop educational opportunities and schooling for the Maasai children.
When I decide who to do business with and what products to buy, it's important to note who is giving back and having a positive return on your investment. Not only does it make good sense to do so, in this case, it's good fashion sense!
